Motorola released a new trademark and advertising films for the upcoming Moto X Phone prepare, Google technology, customization and U.S. manufacturing is the X Phone's three selling points, by virtue of these characteristics Moto X Phone in the competitive intelligence How many mobile phone market to win customers can save nine consecutive quarterly loss of Motorola mobile communications?
In Motorola's new ad appeared "a Google company", which also shows that Motorola is now a part of the Google company, the X Phone after the acquisition of Motorola by Google first launched new mobile phones, in addition to the development of the brand outside of Moto, Google also hopes to strengthen its position in the hardware equipment market influence. Google Android operating system in the global market, accounting for more than 70%, can be described as a single large. Google's Nexus hardware device brand after several years of development, has accumulated a certain amount of brand awareness, but the product sales were flat.
Nexus 4 by LG OEM smartphone sales likely less than 50 million units, Nexus 10 Tablet PC sales did not exceed even Microsoft Surface tablet shipments, Nexus Q has not yet officially listed on the shelved due to parts issues, At present, only the OEM ASUS Nexus 7 tablet PC market performance is acceptable. Competition in the hardware market, Google has little influence on the product help, the key still lies in product quality and on behalf of the strength of industry and commerce, Motorola once glorious moment in the mobile phone industry, but now hardly with Apple, Samsung and other manufacturers to compete.
In software systems, Google Android camp has repeatedly said that all vendors equally, priority will be given Moto X Phone upgrade the software in the same difficult to reconcile with the support of X Phone Samsung, HTC and other manufacturers compete. Even given X Phone priority upgrade Google Android 5.0 system, but Android phone users for a new system is not fanatical, there are still nearly forty percent of Andr oid mobile phone users using Android 2.3, Google is able to give X Phone help much.
Customization is X Phone second selling point, the PC industry will be doing the best customization is Dell, but Dell's customization is successful direct sales model, supported by efficient cost control and supply chain , a strong logistics system and after a short time is difficult to build such a system, Dell, at least for now Motorola does not have such strength.
In product customization aspects, Dell's PC customization is done in hardware, software, services, etc. is more customer demand configuration, which features the product itself and the PC a little, big difference to customer demand. The smart phone industry is at present no successful implementation of vendor product customization, customers need to like DIY host configured as a smart phone is also in doubt, Moto X Phone for customization if only limited to the phone's color, tablecloths, fuselage lettering, these technologies are not highly customized easily be imitated, and failed to provide customers with a lot of personalized experience.
Motorola will manufacture the X Phone United States is a major selling point, the U.S. government will push U.S. technology companies product line moved back to the United States, the U.S. manufacturing for X Phone product quality have improved it? Apple and Samsung smart phones are manufactured in Asia, but this did not affect the two companies to sell products in the U.S. market is large. U.S. market may even be higher than the cost of production overseas production, the high cost of the compressed product margins. X Phone Choose manufactured in the United States primarily in the U.S. market in order to promote customization, new choice for the main U.S. market difficulty is not small, the current smart phone penetration rate in the U.S. has over half, and the slowdown, Apple and Samsung, etc. manufacturers are already into emerging markets, Moto X Phone market outlook is really worthy of consideration.
