Nokia in the global handset market, accounting for 20 per cent from a year ago to 15% decline, plummeting smart phone business, the former Finnish mobile phone giant needed a "killer" products to reverse the decline, Nokia chose flagship camera performance The Lumia high-end smart phones, the latest released Nokia Lumia1020 equipped with a 41 million pixel camera, why Nokia betting on high-pixel camera phone?
July 11, 2013, Nokia released the latest high-end smartphone Lumia Lumia1020, the biggest highlight of this phone is the rear camera up to 41 million pixels, configure Nokia Pureview and six Carl Zeiss lenses. In contrast the iPhone5 rear camera is 800 million pixels, the Samsung Galaxy S4 to 16 million pixels.
Lumia1020 with Lumia920 and Lumia925 compared to both hardware and software was not much change, it can be said that the only change is the biggest selling point of this phone is up to 41 million pixels rear camera and Lumia1020 superior camera performance.Lumia1020 end of July will be listed on non-contract version is priced at $ 735, aimed against the high-end smart phone market.
Distance of a flagship mobile phone Lumia 925 Nokia Lumia released less than two months, Nokia could not wait to launch Lumia1020, which indicates Lumia925 just a transitional product, hoping to stimulate short-term sales of Lumia series of high-end models, Lumia1020 only Nokia2013 mobile phone business is the focus of the second half.
Lumia1020 camera performance in the end how strong? Lumia1020 is an upgraded version of Nokia Pureview 808, 41 million pixels rear camera manufacturers to present the best mobile products, pictures taken in 4:3 mode up to 38 million pixels, the same sampling technique can generate five million pixel photos, sampling technique is occupied by 7,000,000 pixels from the center, in order to build on the basis of "super pixel" to record the amount of information than the standard pixels. Nokia Lumia1020 also features a second-generation Image Stabilization technology, in any lighting conditions can shoot the clearest picture. Carl Zeiss lens contains 6 lenses, zoom performance is more superior. In the photo software, Lumia1020 built Nokia ProCamera, you can adjust the exposure time while shooting, the focus, ISO, white balance and other parameters, and to achieve a real-time recording. Nokia is also dedicated to Lumia1020 designed a shooting grip, you can connect a tripod, an independent shutter button.
Current high-end smart phone market slowdown, various manufacturers products in the hardware configuration almost at the same level of product homogeneity makes innovation becomes more difficult, the Samsung Galaxy S4 and Apple iPhone5 listing are Rating surprise deficiencies in the hardware level, these two are absolutely top-notch product, every aspect of the product in other words there is no outstanding features. Nokia chosen strategy is to do "the best camera phone" mobile imaging technology has been Nokia killer, 2002 Nokia launched the world's first powered camera phone, then introduced a superior performance over a variety of camera Symbian phones, such as N81, N86, N95, etc., took five years developing Prueview technology, success will phone camera upscaling to 40 million level, while other manufacturers still stuck in the 10 million.
Nokia's flagship camera performance advantage, is currently Nokia is not much choice can make one touted Lumia1020 camera performance, the phone's operating system, App, hardware configuration, and so a band before, in fact, Nokia is almost powerless against these , Windows Phone platform initiative at Microsoft, hardware configuration homogenization, App development is also not a strong point of Nokia, Nokia still retain the industry's leading hardware manufacturing level, the most significant advantages of betting on camera performance is not surprising.
According to the survey, about 82% of U.S. mobile phone users to use mobile phone camera, the performance of the camera phone market seems great, but users really need such a powerful camera phone? User photographs only the PO social, 8,000,000 pixels have been able to very good quality performance, 41 million pixels in the use of a PC screen only when flushing or photo to reflect the advantages for special populations, such as reporters, explorers, camera hobby who, Lumia1020 can play its skill, for ordinary mobile phone users, 41 million pixel attractive beauty even as an automatic function.
For Nokia mobile phone camera can not ignore the contribution of performance, which is for the entire industry are positive, but Lumia1020 market outlook is not optimistic, which is likely to be another one praised the Lumia phones, for sticking Nokia Windows Phone camp, it can ask it to do more?
