New York market, the author pointed out that in 2012 China surpassed the U.S. as the world's largest smartphone market, the global mobile phone industry also will change the pattern of an increasing number of mobile phone manufacturers to focus on expanding in emerging markets, this part of the user is the future smartphone market main engine of growth in a mature market-oriented high-end smart phones Apple and Samsung two companies in the Chinese market is facing severe challenges.
From market research firm Canalys, Samsung smartphone market in China accounted for 20%, ranking the first one, but Apple's iPhone accounted for more than Chinese mobile phone manufacturers have been exceeded, including Huawei, Lenovo, ZTE, Cool, millet including the Chinese mobile phone manufacturers with local advantages, has occupied a place in the Chinese market, the first quarter of 2013, Huawei and Lenovo's market share were ranked third and fourth, China smartphone shipments accounted for one-third of the world The two, brought together more than 400 mobile phone manufacturers, the market scale surge, firm growth rate is amazing, Cool just a year's time to break the 10% market share, market share ranked first by the 2012 seven first quarter of 2013 rose to second place, surpassing many overseas big mobile phone manufacturers. Strategy Analytics analyst Neil Mawston believes that China's domestic mobile phone manufacturers Samsung apple growing threat, enter the mobile phone market, manufacturers are increasing.
Chinese mobile phone users in the market for the product price sensitive, with no cell phone carriers subsidize the vast majority of users, the acquisition cost of mobile phone users has become more factors to consider, and the Chinese mobile phone users to replace the high frequency of average replace half of mobile phones, which means that mobile phone manufacturers can rely on one of two products selling market position rapidly improved, if subsequent products not recognized by consumers, there may be a rapid decline in market share.
Apple and Samsung launched its high-end smartphone smartphone market in China accounted for most of the profits, at $ 450 or more mobile phone market, Apple's iPhone accounted for 55%, Samsung 40%, of which Apple iPhone5 is priced at $ 780, Samsung Galaxy S4 is as high as $ 850, Sanford C. Bernstein think $ 450 or more mobile phones in 2012 in the Chinese market sales of 235 million units in 2013 is expected to reach 296 million units, exceeded 300 million units later, this part of the market will be difficult to re-emerge increased significantly. $ 200 phone 2013 sales are expected to rise to 400 million units in 2015 is expected to be 685 million units, the low-end smart phones will be the Chinese market growth.
Faced with this market trend, the Apple iPhone's situation more difficult, the lack of low-end mobile phones in the Chinese market will result in the proportion of apples plummeted.Samsung owns a rich product line, launched in the Chinese market from 100 to 900 U.S. dollars ranging from smart phones. Keep the Chinese market for the Samsung and Apple is very important to the local Chinese market could become a springboard for manufacturers to enter the overseas market, the global market to challenge Samsung and Apple.
