Following Microsoft Surface RT global price cuts, Surface Pro also joined the ranks of markdowns, Microsoft officially announced the Surface Pro tablet price $ 100, 64GB version of the Surface Pro is priced at $ 799, the price of the product range includes Canada, Mainland China , Hong Kong, Taiwan and the United States.
July 2013 Microsoft announced Surface RT tablet price reduced by 30%, this initiative led to Microsoft's 2013 second quarter write-down of $ 900 million profit, Microsoft said markdowns significant effect, this strategy can be applied to Surface Pro. From August 4 to August 29, in Canada, mainland China, Hong Kong, Taiwan and the United States sales Surface Pro unified price $ 100, 64GB version of the Surface Pro after the price $ 799, 128GB version of the Surface Pro after the price is not $ 899.
Since November 2012 on the market, Microsoft Surface Tablet PC sales slump, did not formally announce the official sales data, according to 2013 Microsoft submitted to the U.S. Securities and Exchange Commission documents show, Surface Tablet PC revenue of $ 853 million, analysts Estimated Surfac RT and Surface Pro two products sales totaled approximately 1.7 million units, far below Microsoft expects $ 853 million in revenue and even less to promote Microsoft Surface tablets and Win8 platform takes into marketing.
In addition to a wide range of product prices, Microsoft also provides for the education agency Surface Tablet PC $ 199 buy discount services. Product prices may be because Microsoft product inventory is too high, Microsoft CEO Steve Ballmer acknowledged Microsoft Surface Tablet PC excessive production. Markdowns to clear inventory, in order to prepare the next generation of Surface-to-market.
