Chinese mobile phone manufacturer millet company on July 31 in Beijing released a new product for the low-end market - red rice phones priced at just 799 yuan, this product may be on the pattern of China's smart phone market a huge impact, but also that the low-end smart phone market still has strong growth potential.
In red rice phones released the same week, Google's Motorola Mobile launched Moto X Phone, selling the same high-quality, affordable price. Red rice phone target market is very clear, that is the Chinese explosive growth of low-end smart phone market, which is less than 1,000 yuan mobile phone market, red rice phone will be officially listed on August 12, and the joint Tencent QQ space available . Red rice phone's configuration and the current market around 1,500 yuan phone similar, but millet is given only 799 yuan pricing for thousands of smart phone market very aggressive. Affordable products consumers will be loved, but for manufacturers and component suppliers, how to control costs which is a huge challenge.
About five years ago, smart phones just the rise in the Chinese market, foreign brands have a smart phone has become the Beijing, Shanghai and other urban resident status symbol, iPhone in the Chinese market, the wave rolled invincible. While the popularity of mobile networks, smartphones penetration increase, many low-income consumers into the field of vision, which some consumer groups to buy electronic products tend to be the first mobile phone instead of PC, the monthly income of about $ 500, mostly for feed City workers. From Alibaba's Taobao and Lynx two electronic business platform data show that 61% of users are buying a 1,000 yuan less than the low-end smartphone, which some consumer groups are still a major force in China's mobile phone market.
Red rice phone is based on Google Android system, Android system in the Chinese market position of absolute dominance, but also it is the Google search business from the Chinese market return another way. It is understood that Apple will soon launch cheaper iPhone, but with Apple's product line, cell phone pricing dropping to 2,000 yuan level is almost impossible in this market segment to compete with China's domestic mobile phone manufacturers is probably the only Samsung it.
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